Do you know how insurance is one of those things you believe is probably a good thing to have but you don’t really need? That’s kind of how website monitoring is.
But the truth is cybersecurity threats continue to become more advanced and to impact more businesses of all sizes and industries. And a lack of website maintenance and monitoring leaves the doors wide-open to hackers and other criminals.
If your construction business is like many others, you rely on your website for a significant portion of your client relations and new projects. Don’t let an outdated site keep your business from going where it needs to. Below, BusinessPop explains the benefits of monitoring your website performance.
One of the first stages is to adopt business process management (BPM). Once you learn the ins and outs of BPM, you’ll gain insight into how you can better align your website with the needs and behaviors of your target customers.
The discipline of BPM essentially optimizes your business processes and workflows by analyzing interactions among data, people, and systems. You might redesign a process to boost operational efficiency and productivity. Or you can optimize customer experiences by reworking your website for an easier user and navigational experience.
Developing a reliable BPM framework is essential. But you also must regularly monitor the impact of your processes and find ways to improve them. Moreover, be sure to incorporate BPM solutions/technologies that fit your company's specific needs.
You can’t have top-line business growth without a healthy website. It’s essential to understand peak seasons, average conversion rates, and other metrics so you can detect red flags. Data monitoring shows you precisely how your website is performing at any given time.
Take time to determine the most important metrics to measure. Then, look for monitoring tools that will help you keep tabs on your site’s performance.
Monitoring your website can help you keep a close eye on what your customers think about your business (and the site itself). Understanding client behaviors, needs, and preferences can inform your decision-making processes and help you strategize for improvements.
The right tools will allow for customer feedback so that you can make the necessary adjustments and strengthen your client base. Don’t underestimate the insights you can gain from monitoring your website performance.
One of the biggest advantages of website monitoring is that it helps you quickly catch errors and hitches so you can quickly correct them. Thus, you can keep your site running smoothly at peak performance, thereby keeping your customers happy and engaged.
The last thing site users want to do is wait for pages to load or to click on non-working buttons. If someone is trying to contact your company about a new project, a slow site can prove especially damaging. Don’t let that happen!
Finally, any great website is highly usable. This means that a user can quickly find any information or content they’re looking for. Your website needs to be easy to navigate, the pages need to load quickly, and the purchase process needs to be seamless.
A usable website leads to fluid communication and, ultimately, more business. Regularly test and monitor your site for usability so you know what to change.
Don’t lose out on business by neglecting to monitor and maintain your website. Your construction company won’t survive without projects coming through.
Keeping an up-to-date, high-performing website by optimizing its performance and implementing business process management will do wonders for establishing your reputation and strengthening your client base. Then, you can focus on designing, building, and performing the other tasks you’re passionate about!
Marissa Perez, author of the above article, has spent the last 10 years honing her marketing skills and now she wants to share her knowledge with those who have decided to take on entrepreneurship. She co-created Business Pop to provide insight and advice to those who aspire to succeed in owning a business.