Starting your own
business takes a lot of confidence. However, your confidence levels can be dampened if you give
in to negative emotions to the point where it holds you back from achieving
your business dreams. If that's what has made you hesitant about moving
forward, here are some helpful tips on how to get over these fear-based
feelings once and for all.
When it comes to goal setting, it's important to set goals that
are realistic to achieve. Often it's about completing the smaller steps that
lead up to the bigger picture that will ensure that you reach your ultimate
Sometimes, as a new business owner, you just need the assurance that you are on the right path. This is where having a mentor that you can look up to and whose advice you can trust, is what can help the most when fear starts to creep in. Besides having the support of a mentor, you can learn valuable lessons from their successes and failures to avoid the common pitfalls that many business owners experience on their entrepreneurial journeys.
As an example, many business owners suffer from a condition known as “imposter syndrome,” which can make you seriously doubt your own skills and feel like a fraud — an imposter. Working with a mentor, or mindset coach such as Shelby Dennis, can help you address these negative feelings and allow you to proudly and confidently embrace the skills and talents you have. So, take a hard look at yourself and determine where you need to improve, and work with a mentor who can help you overcome those specific obstacles.
In addition to having a trusted mentor by your side, it's also a good idea (if not one of the best ideas) to have a solid business plan in place that can act as a sort of blueprint to help guide you on the best way forward. Furthermore, your business plan should be as detailed as possible to ensure you don't miss or overlook important details such as how you'll obtain the necessary funding for your new business venture, what your marketing plan will be, what the structure of your business should look like, etc.
Moreover, your business should also outline what your marketing plan is and how you plan to market your business best. Examples of specific details that your marketing plan could include are how to make your website or business app more payment-friendly so that it can facilitate the growth of your business. You should, therefore, choose a payment system that has an API to retrieve bank account balance amounts for customers so that they can see the status of their bank account balance after making a payment. Furthermore, you can avoid expensive credit card fees while customers have peace of mind that they will have the funds available to make a purchase.
Other details that your marketing plan should cover include what channels and tools you’ll use to market your business venture. For example, you could use the branded icons of the various social media channels to drive customer engagement. Another option is to use Facebook Ads Manager, where you can quickly create Facebook ads to advertise your offering to your targeted audience by customizing your ad according to their unique preferences.
In summary, addressing your fears when it comes to starting a business can be a difficult and challenging thing to overcome. However, with the necessary tools, support and advice you’re certain to gain the confidence you need to believe you can achieve again.
Marissa Perez, author of the above article, has spent the last 10 years honing her marketing skills and now she wants to share her knowledge with those who have decided to take on entrepreneurship. She co-created Business Pop to provide insight and advice to those who aspire to succeed in owning a business.